Electronic Media
The predominant use of electromechanical
energy or electronics to reach a wider audience is termed as Electronic Media. Though the Print Media also known as the Static Media is also created
electronically nowadays, but absolves the user to be accessed through
electronic means as it’s in a printed form.
Electronic Media Evolution
The constant revolutions in Telecom in the
last century have greatly influenced ways of communicating by producing
innovative media tools for distance and remote communications. Digital Media and Analogue Signals were used as a medium for common communication in 1906, leading to first Transatlantic
two way radio broadcast. Analog Telecommunications means Radio systems,
Historical T.V broadcasts and Historical Telephony systems, whereas Digital
Telecommunication signifies Telegraphy, computer Networks and Computer mediated
communications. Modern communication tools are forms of Many to Many
Communication Paradigms and allow intense long distance networking between
larger number of people via Internet, Email and Teleportation, whereas most of
traditional mass media and broadcast media are forms favoring one to many
communication tools like Cinema, Radio,
T.V, Newspapers, Magazines and even the Social Networking Sites.
Social Impact of Electronic Media
Electronic media is enjoying a
broader reach and usage today primarily due to the sudden influx of electronic
devices. With the passage of time the meaning of electronic media has
transformed and changed and achieved broader platforms as compared to a decade
ago. Initially there was Multimedia, where with a application software we could
play Audio and Video, then came the Compact
Disk (CD), the Digital Versatile Disc (DVD) and the Third Generation (3G) camera applications. Today media forms
include in almost all the software used in PC’s, Mobile Phones and Lap Tops and
enhance the performances. Even Hard Discs which is a form of electronic media
and increases installation capacity of data’s are becoming smaller as compared
to yesterday with the inclusion of Magnetic
Media or Magnetic Stripe which
stores data on a magnetic medium .Such applications are in demand and used fast
growing modern day IT technology field, These forms of IT Media tools are
preferably used in the Income Tax and Banking departments for providing fast
and easy services to the clients. Debit card, Credit card, ATM card and Travel
Cards can all be categorized as Media Tools where the magnetic strip links all
the account information of a particular consumer through storage. This form of
media is prepared on a blank form unrecorded and at a later stage stored as per
the needs of the clients.
The
use of media technology has impacted the social community hugely with the
passing of time through easier means of communication among the masses. Schools
are encouraging children to use media tools in house, whether at home or during
school and so the awareness among today’s children towards technology is far
superior to what it was priorly. New online communities and closer networking
have been created through usage of media tools like Skype, Facebook, Linkedin.
Complications like identity frauds have also arisen by hindrance in lack of
face to face communication. Media Tools like television and newspapers of the
electronic & print media have become important advertisement distribution
mediums in the masses driven consumer society. Today in more advanced
technological societies online selling provides access to goods and services at
your doorstep with various modes of buying and paying modes. So through
communications psychology, business acumen and media integration diverse
societies and far flung geographies have connected and evolved as economies.
Intended human behavior is couched in psychology after it being initiated
through diverse means of communication, so it’s vital to understand the
communications psychology and media amalgamation affecting the individual
,societal changes and established disciplines in newer ways. Technology may not
have a straight correlation with timing change based on efficiency and
innovation. Modern advancements form the base of the information revolution.
Important events in the 19th century like School Modernization boost
in the accessibility of newspapers and rapid advancement of the postal systems
supplemented the advancement of the information boom which in turn was
correlated to society being more educated and literate. Based on the course of
its socio cultural impact there has been changes and dispersions in the
methodology of communication in various directions.
The impact & growth of the media is reflected from the Television Rating Points (TRP’S), the
number of people who buy and read the media and sale of advertisement space.
The editor is the boss of the print media, although the journalists are the
people who coordinate the stories along with the printing team. In visual media
the Producers, directors, Hosts, correspondents, anchors and technicians run
the show as a Cohesive Group. So its utmost important and also crucial that
media generate public based content that can be consumed and directed to send
the message across, it has to be the right mix and not an overdose of
entertainment.
Co-Authored
Kavita Thapliyal & Manjul Thapliyal
Business Communication and Soft Skills Trainer
&
Principal Consultant
Visions Ahead
Web: www.visionsahead.com
.
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